Chief executive Tim Cook 'deeply offended' by allegations made by BBC's Panorama programme that Apple is failing to protect its Chinese factory workers
Tim Cook is "deeply offended" by the BBC's allegations that Apple mistreats workers in its Chinese factories where the company's iPhones and iPads are assembled.

The BBC's Panorama programme sent undercover reporters to Pegatron factories on the outskirts of Shanghai, where it claims to have uncovered poor treatment of workers and a breach of standards on workers' hours.

In an email to around 5,000 staff across the UK, Apple senior vice president of operations Jeff Williams said both himself and the chief executive were "deeply offended by the suggestion that Apple would break a promise to the workers in our supply chain or mislead our customers in any way".

"Panorama"s report implied that Apple isn"t improving working conditions," he continued. "Let me tell you, nothing could be further from the truth."

Williams claimed that Apple had shared "facts and perspective" on the company's commitments to human rights with the BBC in advance, but that they were "clearly missing from their programme."

Film Duration: 58 min