94% of us have a box of cereal in our kitchen cupboards, but a century ago, nobody did. This is no surprise due to the fact that more money is spent on advertising cereal than on any other food. This documentary explores the history of cereal. Where it all began, how it became a household item and the role that advertising played in its success. It's amazing what clever marketing has done to change our perception of breakfast and ultimately transform our lifestyle over the years. This documentary is really worth watching! This is the first documentary of the series "The Foods that Make Billions." The series tell the inside story of how big business feeds us. Told through three products that business transform from novelty into necessity: cereal, bottled water and yoghurt. This is the story of how giant food companies transform cheap commodities into hugely profitable brands.

Film Duration: 56 min .